Betty Anne Fortunato

Betty Anne’s business and life experiences have prepared her well for the role of providing you, a potential new business owner, with the guidance and executive leadership you need to evaluate all aspects of becoming a franchisee. Teaching, training, managing, coaching, and mentoring to the franchise community have been roles she was drawn to and excelled at. Her innate skills of relating to people and their needs will serve you well in your search to find a franchise that’s a perfect fit for you.

Betty Anne has been a sales and marketing executive for over 20 years. Early in her career she set out to become an expert in franchising, developing franchise marketing strategies for companies who service the franchising industry.

Betty Anne’s executive experience with Radio Shack, Data General Corporation, Motorola, Inc. and Gartner Group, consisted of working with the franchisees and independent reseller partners of these companies providing them with the services needed to improve their bottom line. As Vice President of QSR Managed Accounts for Aramark Corporation, Betty Anne was responsible for Sales and Support Services to McDonald’s, Wendy’s, Southland Corporation (7-11), El Pollo Loco, and other franchisee organizations. Working closely with these world famous organizations allowed her to develop a deep understanding of the benefits derived from owning a successful franchise.

In 2003, Betty Anne decided to leave corporate life to use her experience to help people find the right franchise business for their backgrounds, interests, experience and goals. Betty Anne and her husband Mike, own Franchise GPS, devoted to helping sophisticated potential franchisees find the right business opportunity. They live in Duxbury, MA and have two grown daughters and three grandchildren.

Betty Anne is ready to help you achieve your goals. You can email her at or call her on her direct line at 781-934-9181.