Craig Campbell has been in the franchise industry for over ten years as a multi-unit franchisee, National Franchise Sales Director, a member of the C-Suite team, and a franchise development consultant. This experience provides him with the unique valuable perspective to help his client’s business dreams become a reality.

Before franchising, Craig spent ten years in sales management in the radio industry and a brief stint as a producer and post-game host for a local station’s Utah Jazz game coverage. Simultaneously he built Humble DJ, a corporate and wedding event planning business. From “humble” beginnings, it quickly grew into a small empire with the ability to plan and do up to eight weddings and corporate events daily with 20+ employees. In 2001, he sold his businesses and moved back home to Connecticut to become a Senior Account Executive with Clear Channel Communications. He earned the prestigious President’s Club award for sales excellence as he serviced clients for 12 radio stations in Hartford.

In 2003 Craig made a career shift into Pharmaceutical Sales. With his ability to see unique business opportunities, Craig realized that the medical practices he called on needed a true expert to educate them. Craig became a valuable resource for doctors, earning their respect and business.

His franchise career began in 2012 when Craig and his family decided to move to a beautiful resort town in Idaho. Like many of his clients, Craig purchased a franchise and decided on an XBOX gaming concept called PLAYlive. At that time, Playlive had one corporate location, but Craig saw the potential of PLAYlive becoming a large franchise company and persuaded the Founder to consider franchising. Craig became a licensee and opened in McCall. About a year after opening, the Founder of Playlive approached Craig to help him franchise the business. Together they built the largest chain of social gaming lounges in the world with 50 open franchises and 100+ more in development. In 2019, Simplicity eSports acquired PLAYlive Nation. Craig remained with Simplicity until he joined Pinnacle Franchise Development

as the Director of Franchise Development.

Craig has a wealth of knowledge and experience and believes his servant leadership style aligns well with a franchise consultant. He considers each client’s situation, ambitions, personality, financial capabilities, and management styles all unique, requiring time to listen and integrity to help each client find the best business opportunity. Finally, Craig has always thrived on seeing others succeed, and he is excited to see you find the success you deserve.

Craig Campbell

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Q & A With Craig Campbell

What do you love most about helping people start their own business?

Throughout my life I have been a serial entrepreneur. I love the freedom and the unique challenges that each of my businesses have provided me. I have been blessed to help approximately 200 clients find and start the business that is.

What’s one piece of advice you’d give to someone new to franchising?

From my experience, within a franchise system, the most successful owners fully take advantage of all that the franchisor provides them, such as all the revenue streams, marketing plans, vendor relationships, technology, etc. The franchisees that think they know better than the franchisor rarely actually do and then they wonder why they don't do as well as their fellow owners.

What’s a hobby or interest you’re passionate about outside of work?

Living in the mountains of Idaho, I love skiing in the winter and sailing on our lakes with my family.

How would you describe your consulting style?

Consultative and servant leadership; I want to learn all I can about my clients in order to find the best fit opportunity that will provide them the best opportunity for success based on their goals and can find passion in it.

What’s one thing about franchising that excites you?

It always amazes me to learn what business concepts become franchises. There are so many brilliant franchise concepts out there led by founders that have found tremendous success and what to impart that success with others.