Gary Cohen

Gary Cohen, a native of Philadelphia, PA has spent his entire career helping people.

Gary graduated from East Stroudsburg University and began his career as a speech therapist in the public schools of New Jersey. There he assisted young children overcome speech and language difficulties while helping build their self-confidence. While working a 2nd job on summer break, he chose a new career path and joined Marriott Hotels where he thrived for the next 23 years.

Gary’s hard work tackling almost every position in the business and his instinct for helping people resulted in a quick climb up the corporate ladder to Marriott’s corporate office in Washington DC as a Regional Director of Room Operations. For the next 5 years, Gary opened 15 hotels in a territory that included South Carolina, Georgia, Florida, Mexico, and Panama. There, he developed annual budgets, wrote policy, and hired and trained operation managers to successfully run the business. In 1983, Gary opened the Marriott Hotel in Columbia, SC as General Manager. He was personally invested in the community, serving on the board and eventually as chairman of Children’s Hospital, helping to organize and build the Columbia Hotel Association and the Convention and Visitors Bureau, forming and chairing the Columbia Downtown Business Association and serving on the board and chairi…Read More

Q & A With Gary Cohen

 

What do you love most about helping people start their own business?

I have been helping people grow both professionally and personally over my entire career. Assisting clients looking for a second revenue stream, helping clients find a new venture after being laid off or a husband and wife team that is looking to start a business together is a huge responsibility. Helping someone to become financially stable and watching them both blossom personally and grow professionally is an awesome calling. To become a small part in an individual's life and success is extremely rewarding.

What’s one piece of advice you’d give to someone new to franchising?

There area few things a new franchise owner must do to be successful. First, you must do your diligence. There is no shortcut to learning all you can about the franchise you are considering. Once purchased you must dedicate your time for the training provided by the franchiser. When it comes to hiring staff, don't just hire a "warm body", but rather hire for their demeanor, attitude and hunger to grow. The technical part of the job can be trained, but you want to make sure the new employee is going to develop raving fans out of your customers. Take your time and hire the right person. Finally, be present. Even if you have hired a General Manager to run the company, spend as much time "in the ditches" with your team. Roll up your sleeves and make sure you understand the operation completely. Develop a strong sense of attention to detail, from the uniform, to the way they talk to customers and to each other and most importantly to the P&L. Finally, try to have fun; life is too short not too! Remember, do not expect what you don't inspect!

What’s a hobby or interest you’re passionate about outside of work?

My wife and I are avid boaters. We enjoy getting out on the lake and just making time for each other, reading or just relaxing in the sun. i am a lucky man, in that my wife also likes to watch football. Whether it's a college of NFL game we enjoy watching together.

How would you describe your consulting style?

My job as a franchise consultant is to help the client find the right franchise for them and their family. Educating the client and assisting them through the process in a friendly, non-threatening, no pressure and collaborative way to obtain needed results is my objective. Making sure I have conveyed just how much I care about them and their family through my actions of always being there when needed, pointing out both sides of ownership and of the various brands and of course being honest and not to be afraid of telling them anything that may not be popular but important if they are going to be successful.

What’s one thing about franchising that excites you?

There are two things that stand out as it relates to my excitement about franchising. First is my own personal growth. Learning and educating myself on the many different franchises that are available and how they are operated. Second the joy and excitement the client has when he/she completes the process, signs the documents and begins their journey of ownership that I had a small part of assisting them with .

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